Loop by ads.expert

Hey everyone 👋

I'm Nilay, maker of Loop. I run a paid media consultancy, ads.expert, and I've spent years managing Google Ads budgets for clients.

What inspired it: the same painful pattern, over and over. The only way anyone learns paid media is by spending real money. Juniors get handed live budgets. Founders torch a few thousand dollars, "figuring it out." Courses and YouTube tell you how it works, but they never respond to your choices. There was no flight simulator for this, so I built one. ✈️

The problem I wanted to solve: make the expensive mistakes on a simulated budget, so your first real campaign is your best one, not your most expensive lesson.

How it evolved while building: it started as a simple campaign builder, but a builder that just stores your settings teaches you nothing. So I built a real auction engine (PULSE) that runs your campaign week by week against simulated competitors, with Quality Score, cost, and conversions all moving as they do in a real account. Then I realized seeing the numbers isn't enough, you need to know why they moved, so I added ARIA, an AI coach grounded in your actual campaign, not generic advice. And finally, to bridge practice and reality, VERA is an AI auditor that runs a read-only audit of your live Google Ads account.

You can build and run real Search and Performance Max campaigns today. Free to start, no card. Meta and LinkedIn simulators are next.

Make your bad campaigns here. No bad karma. 🌀

I'm in the comments all day, would genuinely love your feedback, what's confusing, what's missing, what you'd want to see next. 🙏