Build Then What

Most launch advice is written by people selling you a dream. This isn't that.

Build Then What is a 65-page playbook for indie builders sitting on an app that shipped and then went quiet. It's built on a real app that had 584 visitors, four-minute average sessions, and zero signups — and walks through every leak that was actually killing conversions, most of which had nothing to do with the idea.

Three parts: Fix the App (make a stranger understand it in five seconds), Get It Seen (the audience playbook, a content engine, and a first-paid-ads playbook), and Optimize (chase the funnel, not vanity metrics). Every phase ends with a "Do This Now" walkthrough plus the exact steps run on the real case-study app. Includes 8 copy-paste AI prompts and the full teardown.

No guaranteed-riches promise. Just an honest diagnosis from someone one step ahead of you.