Build Then What
VerifiedA 65-page playbook for indie builders whose apps got zero sales — built on a real app that had 584 visitors and $0, with every fix it actually took.
- Rank
- #26
- All-time votes
- 5
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Marketing tool by Carl Kaufman on Smol Launch.
- Pricing
- One-time, $27. No subscription.
- Launched
- September 2026
- Website
- buildthenwhat.com
- Maker
- @carl_kaufman
About
Most launch advice is written by people selling you a dream. This isn't that.
Build Then What is a 65-page playbook for indie builders sitting on an app that shipped and then went quiet. It's built on a real app that had 584 visitors, four-minute average sessions, and zero signups — and walks through every leak that was actually killing conversions, most of which had nothing to do with the idea.
Three parts: Fix the App (make a stranger understand it in five seconds), Get It Seen (the audience playbook, a content engine, and a first-paid-ads playbook), and Optimize (chase the funnel, not vanity metrics). Every phase ends with a "Do This Now" walkthrough plus the exact steps run on the real case-study app. Includes 8 copy-paste AI prompts and the full teardown.
No guaranteed-riches promise. Just an honest diagnosis from someone one step ahead of you.
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View Week of Sep 07, 2026
Build Then What
CurrentA 65-page playbook for indie builders whose apps got zero sales — built on a real app that had 584 visitors and $0, with every fix it actually took.
Launched on September 7, 2026#265 votes
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